Creating a Budget for Your Web site
Creating a web budget isn't rocket science, but it isn't the easiest thing in the
world either. Before suggesting some ways to approach budgeting, here are a
few approaches to avoid.
The single biggest mistake I've seen companies make in initiating a new
site (or a re-design of an existing site) is what I call the 'poor catalog'
approach. These firms budget dollars for building a site, then nothing
else. That's like budgeting for production of a new catalog or capabilities
brochure, then planning no further expenditures for using the piece in a
direct mail program, as a response to inquiries, to distribute at trade
shows and so on.
- A good rule of thumb is to devote half
or less of your budget to initial site development, with the other half
reserved for updates to the site and
site hosting/maintenance and promotion for subsequent years.
- The second budget approach to avoid at
all costs (no pun intended) what I call the bargain basement bandit.
This is the person who is moonlighting, or doing their first site
(after Aunt Molly's and their own personal home pages) or is the high
school or college student son of a colleague. Nothing against these
young people, in fact we will try to hire them if they can work with a
system. The challenge is the quote they present is usually a real
low-ball number. Even if they came close to meeting the criteria for
choosing a supplier (a difficult task, indeed, because of the wide
range of skill sets involved), they'll soon find the time required for
your project is much more than they bargained for. And you'll soon find
that they are hard to reach and that response time gets poorer and
poorer. If you even consider going down this road, have a frank
discussion up front about the time commitments. If you genuinely want
to help your supplier get started and succeed, then don't let them sell
themselves short financially or you'll both suffer.
- Another budget approach to avoid is
the 'package plan' many small web shops put together. Rarely does even
a simple web presence fit the pre-packaged approach suppliers develop
to get you in the door or to make for an easy sell.
- Finally, if you plan to develop a web
site or re-design a web site for better functionality, but have no
printed literature, stop and do the printed literature first. We
believe every business, with the possible exception of pure Internet
plays like Amazon.com, and should have a printed capabilities brochure
or catalog, or a series of flyers in print before attempting a web
presence. Your web presence provider may be able to help you put
together static, printed sell sheets as a precursor to developing your
We suggest doing the following:
- Start with Printed Materials that will be developed into a web
- Approaches to Budgeting
- Use an Outline
- Prices per Page
- Prices per Hour
- Prices per E-Commerce
- Pricing for Overviews
- Budget Your Time
Click here to discuss budgeting in
more detail, or call us today!
(281) 829.0223 or email@example.com