Choosing a Web Site Designer
A fundamental rule of advertising states that you don't get a second
chance to make a good first impression. This is especially true with
There are three essential ingredients you should look for in a web
presence provider. This is true whether you plan to design and produce your
web site internally – you want to be your own web presence provider – or
you wish to find a partner to help with your web presence development.
- Technology. Look for the technical ability to go
beyond producing a simple web presence. You want a supplier who can
provide you with the technology you may want down the road, if not
immediately. Whether it's secure credit card transactions, work flow
engine, real-time inventory, streaming video, threaded messaging or
interactive, forms-based quotations and calculations, look for a
supplier you won't have to change mid-stream.
- Graphics. Your supplier should have the ability to
make you look like the kind of company people want to deal with.
Graphics, in this context, includes the ability to make it easy for web
users to find what they're looking for. You want someone who makes your
site intuitive to navigate, within an attractive package.
- Industrial Marketing. In our view, the most important is
to have an industrial acknowledge of your marketplace. You can have a
site that works perfectly and looks great, but if no one goes there it is
just an expense.
All web production shops have the first and second capabilities, to one
extent or another. They have to have these capabilities to be in the
business. However, shops are fewer than twenty or twenty-five people (the
vast majority) are generally stronger in either technology or graphics.
You want a successful, professional well-rounded supplier with depth in all
three capabilities, technical, graphics, and industrial marketing
background. If you are a company owner or sales and marketing
executive who will be able to devote considerable time and resources to the
marketing aspects of your site, and you have significant creative, graphics
and marketing resources of staff, you may be able to have your IT
(Information Technology) department handle the technical aspects of the
job. However, too often the IT departments are charged with the ultimate
responsibility for a company web presence without the creative, and
especially marketing, capabilities to properly handle the job.
There are literally tens of thousands of vendors
designing web sites. We have found very few that truly understand the key
elements to designing a successful industrial web site. These include:
- Architecture Design & Development
- Industrial Web site knowledge
- Graphic design
- Industrial E-Catalogs
- Graphic image compression for fast loading graphics
- Search engine optimization so your page
can appear in the top 3 pages of search results
- Optimal directory registration (Yahoo, LookSmart, Open Directory)
- Marketing your web site via
link building campaign to increase
- Site visitor orientation / site usability measurements
Click here to discuss more about how to
choose a Web site Designer, or call:
(281) 829.0223 or firstname.lastname@example.org