Using Effective Relevant Keywords
Looking to Increase Your Web Page
you optimized your web pages in order to receive traffic
from the major search engines (SE) like Google, Yahoo or
If you have, then we will share with you a simple method
you can use to increase your traffic further by up to 50%
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KEYWORD SECTION TOOL
See search terms related to your site, including how
many times they were searched upon the previous month.
Did you know search engines analyze your site and place
a value on it? Your value determines where your site
appears on the list when someone searches for your site. It
is possible to modify your site to specifically achieve a
higher value, or ranking.
The difficult part is that the search engines place
different values on different aspects of your site. And
they constantly change those values. It actually requires
continued vigilance in education and refinement of ranking
Understanding your keywords and keyword
phrases are the best practices for organic search results
and should be the thing to know when designing or
redesigning a Web site.
Your keywords are your life. You absolutely need
to understand your online keyword market intimately and
begin speaking to it. If you don't, you're missing a
tremendous opportunity to communicate directly with current
and new customers.
The most common practice is to optimize each page with
one keyword and by "keyword" I mean a search phrase.
The reason for this is that in order to be rated high in
the Search Engines, the keyword needs to be found in the
page's title, in the headlines and to be included a number
of times in the main text.
You can have a maximum of two relevant but different
keywords included in the title. If you include more than
that the optimization for those additional keywords will
dilute your result.
This is because the optimal length of the title is
limited to only a few words for effective
Search Engine Optimization.
The best option is to optimize for just
one keyword per page.
The two most useful tools for keyword research are
WordTracker and the Overture keyword inventory tool.
Both will give you an estimate on how many searches are
made on keywords on the Web.
WordTracker is a pay service which also measures the
number of competing web sites for keywords. Overture's
inventory tool is a free service. The main purpose is to
give bidders a way to measure how many times each keyword
is being searched. Overture is the leading
engine. Its keyword inventory tool is not made for
Search Engine Optimization research.
However, that is what a lot of people use it for.
WordTracker keyword statistics are better than Overture's.
Overture uses an aggregation from Overture's partners and
often the traffic statistics are diluted by automatic
If you take full advantage of Overture's and
WordTracker's keyword statistics you can increase the
traffic you receive from the Search Engines substantially.
Here's how! Let's take an example!
In this case we want a web page to be optimized for the
keyword "backup program"!
The numbers taken from Overture are as follows:
999 backup program
178 backup free program
83 backup make program thoughtfully
70 backup computer program
69 backup dvd program
54 backup program xxasdf
53 add backup program remove
47 backup dvd program xxasdf
38 backup free program ware
37 backup software program
35 backup data program
30 backup drive hard program
30 backup program window xp
29 cd backup program
29 backup program window
26 best backup program
25 backup dvd free program
The numbers taken from WordTracker are:
52 backup programs
49 backup program
17 free backup programs
16 windows nt 4.0 backup recovery disk programs
11 free backup program
11 backup installed programs
9 windows xp home edition backup programs
8 how do you backup installed programs
7 free outlook express backup programs
7 mac backup programs
5 win2k freeware backup programs
5 cd backup program
5 database backup programs
Of course the statistics
from Overture and WordTracker are not always accurate. What
is important is that from these tools you can extract a lot
of extra words so the exact number is not so important. Use
them together with your main keyword or spread them out
throughout your page.
Any combination of your
main keyword together with one of the extra words will give
you a boost in ranking. This is because you have already
optimized your page for the main term "backup program".
If someone searches for "best
backup program" and you have included "best" in
front of "backup program" only once in the text you will
show up high in the results. You will also probably show up
high even if the word "best" is not next to "backup
Extra words as candidates
to include in our case are: "Free, computer, dvd, add,
remove, software, data, drive hard, windows xp, cd,
windows, recovery disk, installed, home edition, outlook
express, backup, win2k and database".
Special Note on Overture's Tool:
- The number of searches for "backup program" is 999.
This number also includes "backup program", "backup
programs", "program backup" and "program backups". Both
in singular and plural.
- This gives a somewhat misleading figure for the
keyword, especially for searches that include many
- Which of the word combinations have the highest
number of searches?
You just don't know! You have to use your common sense.
Overture often lists the different words in alphabetical
order which give misleading information. For example,
people don't usually search for "backup drive hard
program". They are much more likely doing searches for
"hard drive backup programs". Or "backup programs
for hard drives". Words like "to", "for", and "on" are
ignored by the Search Engines.
This method to include extra words works best if the
page contains at least 400 - 500 words. A page that
contains more words is better.
If you sprinkle the text with some of the suggested
words on your page, you will increase the number of
visitors you get from the Search Engines substantially.
This does not mean that you should sacrifice the
quality. Don't use it for keyword stuffing.
Include words that fit in naturally
on your page.
The advantage of doing this for the less searched
1. There is less competition for those keywords.
2. Searches for the keywords are more specific, which
means a more precise search. Visitors are more likely to
click on your link and also to respond positively to your
3. Web users are more likely to look beyond the first
search page. This is because the searches are more specific
and other results on the list are more likely to be on
Recently, in November 2003 and January 2004, Google made
changes on how it values web pages. Small web sites with
few inbound links were hit hard. Many websites lost good
ranking or worse disappeared all together for important
What disappeared from the Search Engine results was in
most cases only the primary keywords for each page.
By adding related keyword combinations together with
your primary keyword you would still be found in Google's
search for a large number of keyword combinations.
Click here to discuss relevant keywords to use, or
call us today!
(281) 829.0223 or email@example.com