Web Site Link Architecture
Popularity only counts if indexed!
Most sites linking to you are not indexed in all
In many cases there is significant number of web sites that
link to your site. In most cases these pages have never
been submitted to a search engine, thus the links they
contain are not counted towards your site popularity.
For instance, given 5 search engines, if
each reports that there are 100 sites linking to you, how many sites really
link to you? It could be 100 and every site is in each engine, but it is
more likely to be over 300 sites, where only a fraction are known to any
engine and there is little overlap. In fact, if there is NO overlap, you
could have 500 sites that link to you. The problem is that all of the sites
are not indexed in all of the engines.
Your "popularity" is being understated because of these "undiscovered
links". More importantly, these sites are themselves not in the search
engines, so they are not receiving traffic, hence they are not sending you
As the Internet has become more popular, web sites have turned to new
technology like dynamic HTML and Flash or well designed graphics to improve
the user experience. Good navigation through your web
site isn't just important to your web site.
Search engines use the links within your web site to crawl and index
the pages those links point to.
- Ideally, a search engine
should start at your home page and be able to crawl through your entire
web site. Search engines can crawl several types of links - standard
text links, graphics with and image maps contained within graphics.
- These links give clear directions for the
search engines to follow. They act as a roadmap of your web
site for search engine crawlers. Site Map pages are also valuable
resources for search engines
because in one central area the engine can see links to everything. The
more of your web site the
search engine sees, the more times you
will appear in a search result for a certain topic.
- It's very important that you have text links on your web site that
keywords that you are
hoping to compete for.
Search engines not only follow links, they also analyze the text
within them to help determine a sites relevancy. Graphic links often
don't have any text associated with them so the engines don't treat
them the same as text links made up of good
Search engines have problems crawling links
technologies use languages and commands that a search engine spider easily
travels through. When a search engine sees one of these dynamic
elements, it will usually stop crawling any deeper into your web site.
For search engine marketing to succeed, good
link architecture is essential. Not only does it create a consistent user
experience that will make your end users happy, it ensures you are taking
the right steps to be seen by search engines. Being
seen is the best way to grow your online business. If people can't find
you, no matter how compelling your message, offer or service, your online
business won't find the audience that's already looking for you. With the
domination of Google and Yahoo on the search engine
marketing, words like 'link popularity', 'link prominence' and 'link
reputation' have become buzzwords in the search
1000 links to your web site within minutes? NO!
Concentrate on the top 5 search engines and others will pick up content
Before there was Google, links to other web sites were the online
equivalent of personal recommendations. People linked to a web site because
it was a good web site with good content. Nowadays, people often trade
links just to get links. Links are placed to totally unrelated web sites
and often, links to other web sites are not useful for the visitor of a
Good links, bad links and Google PageRank …
What does this mean to you? Does it mean that it still makes sense to
trade links? Yes, it does. However, when you get links to your site, you
should do it right.
When you build links to your web site, you should act as if
didn't exist at all. Just use common sense. Don't focus on the Google
PageRank or the search engine ranking of a web site.
If you see a good web site with good content you should
trade links with that site if that web site is useful for your visitors.
One day, that page might have a higher PageRank and it will still link back
Ask yourself: Is the web site related to your site? Would it make
sense for web surfers if they linked to you and you linked to them? Would
visitors of the other web site be interested in my site?
Search Engines are only one way to attract
visitors to your web site. Visitors who find you through related links on
other sites are very targeted visitors. These visitors are much better than
visitors who found you through an unrelated keyword on a
Do the right thing and get the right links!
Just use common sense. Search engines
try to put human common sense into mathematical formulas with their
search engine algorithms. If you have good link partners, you'll get
targeted visitors from your link partners as well as higher
search engine rankings because of high link popularity and high quality
- Contact vendors, suppliers and resellers and ask them to link to
- Contact your Industrial Associations and ask them to link to you
- Contact Organizations that you are a member to link to you
- Contact Publications that you advertise with and make sure you have a
- Do not depend on them to automatically add your link!
- Contact other businesses you are not in competition with and link to
- Contact Chamber of Commerce and City Sites and get links
- Submit your web site to search engine
- Link farms
- Non-quality linking
Click here to discuss more about how to build
a 'Link Building Campaign' for your web site, or call:
(281) 829.0223 or firstname.lastname@example.org