Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of improving the visibility of your web site when someone uses a search engine such as Google, Yahoo and Bing. Complex algorithms are used by these search engine companies to determine your page ranking. These algorithms are based on many variables which include keywords and phrases that are present in your web site pages. To make finding your product or services easier for potential clients a fairly complex set of changes are required to get your web site a more favorable and higher page ranking.
We will work with you to develop a managed Internet marketing strategy that uses SEO best practices. We consider how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their target audience. Optimizing a website will involve editing its content, HTML coding and associated coding to increase its relevance to specific searched keywords. We look for and remove barriers to the indexing activities of search engines while improving results and frequency of indexing activities by the major search engines.
Once we come up with a well performing optimization strategy for your web site we will continually monitor your site for improvements and performance. Frequent tuning of your SEO settings is required as your competition changes their Internet marketing strategy and the search engines make changes to their algorithms. We call this “Managed SEO”. Most of our competitors charge for each and every time they adjust your web site SEO performance. We have taken a different approach of bundling all costs and spreading them out over a monthly basis. This monthly “Managed SEO” service fee for a web site allows our clients to better budget their Internet advertising dollar.